Work samples
How strategy becomes execution.
Each piece below shows product marketing in practice, from launch one-pagers and competitive comparisons to published customer stories. I've organized them around the problems they were designed to solve, highlighting the challenge, my role, the approach, and the outcome.
Positioning an AI teammate
Sense · 2024
One pager for Sense AI Recruiter, an autonomous AI agent that handles sourcing, screening, and candidate engagement. The challenge was defining a narrative that made a new way of working with AI clear, differentiated, and credible.
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Turning early adoption into customer proof
Sense · Trillium · 2025
A customer story designed to answer one of the biggest questions surrounding AI adoption: Does it actually work? We turned early results from a multi-location staffing organization into measurable proof of the product’s impact.
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Making time savings the headline metric
Sense · WSI · 2025
A Voice AI customer story that translated screening automation into tangible business value by focusing on a metric every staffing leader understands, recruiter hours saved and the value of that time.
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Positioning automation around candidate experience
Sense · Hollstadt Consulting · 2025
For a relationship-driven consulting firm, the Voice AI story was about more than efficiency. We positioned automation around candidate responsiveness and ensuring qualified candidates did not fall through the cracks.
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From fragmented tools to one platform
Sense · Premier Medical Staffing · 2025
A platform value story that reframed consolidation around a critical buyer question. What is the real cost of a fragmented technology stack? The story connected multiple products to a broader narrative around efficiency, simplicity, and platform value.
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Building trust through competitive differentiation
Bitcoin IRA · 2020–2022
A competitive comparison for cryptocurrency retirement investing, where differentiation depended on more than product features. The narrative focused on what mattered most to customers evaluating an unfamiliar financial category, including security, insurance, service, and trust.
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I’m happy to talk through how I approached the challenge, the decisions I made, and what I learned along the way.