Positioning & Messaging
Differentiated positioning and narratives grounded in customer insight, market context, and product value across audiences and buyer segments.
Senior Product Marketing Leader
Finding the story that makes complex products resonate.
I turn customer and market insights into positioning and go-to-market strategies that drive understanding, adoption, and growth.
What I do
Six things I'm known for
Go-to-Market Strategy
GTM strategies that align product, sales, marketing, and customer success around the right audience, story, execution plan, and measures of success.
0-to-1 Product Launches
End-to-end launches from early product development through market readiness, enablement, launch, and adoption, with repeatable frameworks that help teams scale.
Customer & Market Insights
Customer, market, and competitive research that uncovers needs, validates assumptions, and informs product, positioning, and go-to-market decisions.
Sales Enablement
Messaging frameworks, competitive intelligence, one-pagers, integration guides, and enablement that equips sales teams to communicate value and navigate complex buyer conversations.
AI & Emerging Technology
Shaping how emerging technologies are positioned and brought to market, translating complex capabilities into clear customer value, differentiated narratives, and strategies that drive adoption.
Experience at a glance
Complex products, technical buyers, and evolving categories.
B2B SaaSEnterprise PlatformsAI & Agentic ProductsAutomationFintechDigital AssetsTrust & SecurityAPI & IntegrationsHR & Recruiting TechnologyMarketplaces
Sense
AI-powered recruiting & talent engagement
2022–2026
Bitcoin IRA
Digital asset retirement platform
2020–2022
Realtor.com
Real estate marketplace
2017–2020
Centercode
Customer validation & beta testing platform
2015–2017
Curious how I'd approach your product's story?
I'm always happy to talk positioning, go-to-market strategy, and how to turn complex technology into clear customer value.